AI Visibility Checklist for Business Websites
This checklist covers the essential elements that determine whether AI assistants like ChatGPT, Gemini, and Perplexity can accurately understand and recommend your business. Most improvements can be implemented in under an hour.
TL;DR
- • AI needs: clear business fundamentals, specific offerings, trust signals, and accessible facts
- • Priority content: FAQs, comparison pages, use cases, and educational content
- • Technical must-haves: text-based content (not PDFs/images), indexable pages, no login walls
- • Fastest win: add a clear "What We Do" section to your homepage
Business Fundamentals Checklist
AI assistants need to find basic information about your business quickly and easily. These elements should be clearly visible on your website, not buried in footers or hidden on obscure pages.
- Business name appears prominently on every page (header)
- Location/service area stated in plain text (not just a map widget)
- Contact information visible as text (phone, email, address)
- Business category explicitly stated (don't assume AI will guess correctly)
- Years in business or founding date mentioned
Offering Clarity Checklist
AI assistants need to understand exactly what you offer, to whom, and with what results. Vague marketing language is the enemy of AI visibility.
- Dedicated service/product pages for each core offering
- Target audience clearly defined ("We help X achieve Y")
- Outcomes/results described with specifics, not just claims
- Pricing information visible (even ranges or "starting at" figures)
- Process explanation showing how your service works
Trust Signals Checklist
AI assistants look for evidence that your business is legitimate, established, and trustworthy before recommending you.
- Customer testimonials displayed prominently with names/companies
- Case studies with specific results and details
- Credentials/certifications listed and visible
- Team/leadership info with names and roles
- Third-party reviews or ratings referenced
Content That AI Prioritizes
Certain types of content are particularly valuable for AI visibility because they match how AI processes and retrieves information.
- FAQ content answering real customer questions
- Comparison content explaining how you differ from alternatives
- Use case documentation showing different customer scenarios
- Educational content establishing expertise in your domain
- "How it works" pages explaining your process
Technical Accessibility Checklist
Even great content won't help if AI crawlers can't access or read it properly.
- Text-based content (not buried in images, PDFs, or infographics)
- Indexable pages not blocked by robots.txt or noindex tags
- No login walls blocking important content
- Fast loading pages (slow pages may be incompletely crawled)
- Sitemap includes all key pages
How Platinum.ai Automates This
Working through this checklist manually for every page of your website is time-consuming. Platinum.ai automates the process by analyzing your existing content, identifying gaps, and creating a structured AI Website Profile that addresses common visibility issues.
This profile serves as an authoritative source of business information specifically optimized for AI consumption, ensuring that AI assistants have clear, accurate data to work with when responding to queries about your business.
Frequently Asked Questions
How do I test if AI understands my website?
Ask ChatGPT, Gemini, or Perplexity questions about your business. Compare the AI's answers to your actual offerings. Gaps or inaccuracies reveal exactly what needs improvement on your website.
Do I need to rebuild my website?
No. Most AI visibility improvements can be made by editing existing pages by adding clearer descriptions, creating FAQ content, and restructuring how information is presented. Design changes are rarely necessary.
What's the single fastest improvement?
Add a clear "What We Do" section to your homepage with specific services, target audience, and outcomes. This single change often has the biggest immediate impact on AI understanding.
Does this apply to all industries?
Yes. The principles of clarity, structure, and accessibility apply regardless of industry. Whether you're a restaurant, law firm, e-commerce store, or B2B service provider, AI assistants need the same types of clear information.
Get Started
Let Platinum.ai analyze your website against this checklist and create an AI-ready profile that addresses the gaps automatically.
Run the Checklist on Your Site