What is AI website optimization?

AI website optimization is the process of making your website discoverable and understandable by AI assistants like ChatGPT, Claude, and Google Bard. It involves creating structured data that AI systems can easily read and reference when answering questions about your business.

How does Platinum.ai help my business get found by AI?

Platinum.ai creates an AI Website Profile (AWP) that contains structured information about your business in a format that AI systems can easily understand. This helps AI assistants provide accurate information about your services, products, and contact details when users ask relevant questions.

What is LLMs.txt and why do I need it?

LLMs.txt is a standardized file format that helps Large Language Models (LLMs) understand your website content. It's like robots.txt but for AI systems, providing structured information about your business that AI assistants can reference to give accurate recommendations.

How long does the AI optimization process take?

The AI optimization process typically takes 24-72 hours. We analyze your website, extract key information, create your AI Website Profile, and then help you implement it. The timeline depends on the size of your website and the plan you choose.

Do I need to change my website to use Platinum.ai?

No, you don't need to change your existing website content. Platinum.ai creates additional files that work alongside your current website to make it AI-readable. We simply add structured data files that AI systems can access to better understand your business.

Which AI assistants will be able to find my business?

Our optimization works with major AI assistants including ChatGPT, Claude, Google Bard/Gemini, Bing Chat, and other AI systems that crawl and index web content. As new AI assistants emerge, they'll also be able to understand your optimized content.

Frequently Asked Questions

Everything you need to know about Platinum.ai and AI Website Profiles

What is this and do I need it?

How do I know if I need a Platinum.ai AI Website Profile (AWP)?

Everyone does. All websites benefit from having an AWP. Where Google and other search engines used to be how persons find what they are looking for, the transition to AI powered systems is happening at a very fast pace. And AI search technology works very differently than traditional search engines, so you want to make sure AI can find and understand your website.

What is an AI Website Profile (AWP)?

An AI Website Profile (AWP) is a structured data file designed to make your website easily understandable and retrievable by AI-based programs - including assistants, chatbots, agents, and automation tools. It enables these systems to accurately interpret and extract critical information about your business, such as services, policies, pricing, and contact details. A popular example of an AWP file is the emerging LLMs.txt standard, which acts as a directory for large language models to access key content on your site. However, the AWP landscape is rapidly evolving, with new formats and protocols being introduced by leading AI platforms. At Platinum.ai, we help our clients stay ahead of these changes - monitoring emerging standards and keeping you up to date to ensure optimal visibility and AI compatibility.

Why do I need an AWP? (I have managed just fine without.)

Because times have changed and they will continue to change. Where persons used to find their way to your website through search engines like Google they are now more and more using AI search technologies. And AI functions very differently so you want to make sure it can find and understand your website.

How does this work?

In simple terms: Platinum.ai goes through all the content of your website, identifies the important parts, and repackages that into an AI-friendly format. You will then receive a file called an AWP with instructions on how to connect it to your website. We will also submit the file to many of the major AI platforms to further assist them in recognizing your website. How it works technically is a bit more complicated and a process that is constantly being refined to continue to be able to provide optimal AWPs as the AI-systems continue to develop.

Does Platinum.ai modify my website in any way?

No! We do not edit your website or change its content. We generate a separate AI-readable file (AWP) that AI search engines and assistants can access alongside your existing website.

What are the risks and downsides?

None. What we are doing is repackaging the important content of your website into the most AI friendly format based on current knowledge of how the major AI systems work. We don't change anything on your website. You have nothing to lose but a lot to gain.

Can you guarantee that AI will find my website if I buy a Platinum.ai AWP?

No. There are no guarantees. What we are doing is repackaging the important content of your website into the most AI friendly format based on current knowledge of how the major AI systems work. In the near future all websites will need to be AI-compatible to be relevant. Why not be one of the first?

The technical things

Do I need technical knowledge to do this?

No! Our solution is completely hands-off for you. We generate the AI-readable file and provide you with a simple upload or hosting solution. There is no coding or technical setup required.

How do I know how many pages my website has?

You don't have to guess. Use our "Check My Site" tool to instantly scan your website and determine its page depth. This will show you exactly how many pages need indexing and recommend the best package for you.

Can I manually edit my AI Website Profile (AWP)?

Yes! If you want to customize certain details, we provide an editable version of your AWP that you can modify before integrating it on your website.

How does this differ from traditional Search Engine Optimization (SEO)?

Traditional SEO optimizes your website for search engines like Google's ranking algorithm, helping webpages appear in search results. AI chatbots and assistants (like ChatGPT, Perplexity AI, Copilot and Gemini) don't rely on SEO the same way - they use structured data to retrieve direct answers instead of providing links to relevant websites. Platinum.ai ensures AI-powered search engines understand your website and business correctly.

Why is AI-friendliness essential if my SEO strategy is strong?

SEO is important, but it is not enough for AI-powered search engines and chat assistants. AI models pull direct answers from structured data instead of traditional search rankings. Without an AI Website Profile (AWP), your business risks misinterpretation, outdated responses, or being completely ignored by AI-powered searches. If you care about your SEO you should care about your AI-compability.

Will this help me rank higher in Google search?

While Google SEO and AI indexing are different, having a structured AWP improves visibility in AI-generated responses. As AI-powered search technologies continue to evolve, structured data will play a major role in discoverability.

How do I determine if my business needs AI indexing?

If you rely on online visibility, lead generation, customer inquiries, or AI-powered search traffic, then AI indexing is essential. AI assistants and search engines are rapidly becoming the go-to source for information, and ensuring your business appears correctly gives you a competitive advantage.

How does Platinum.ai get my AI Website Profile indexed?

We submit your AI Website Profile to major AI search engines and assistants. This includes Google's AI search tools, Microsoft Copilot, OpenAI's ChatGPT, Perplexity AI, and other AI-powered platforms. While AI adoption keeps evolving, we continue to refine the Platinum.ai AWPs to ensure your business data is accessible for the new generation of search technologies.

How long does it take for AI search engines to recognize my data?

Indexing times vary by platform, but most AI-powered search tools update their knowledge every few weeks. We monitor indexing status and can resubmit your data if needed to ensure it remains accessible to AI models.

I followed all the instructions but AI still can't find my website

Give it some time. All AI platforms function a bit differently and they are updating with varying intervals. If you have bought an AWP for a website that contains all the relevant information that someone looking for your company or your services will need, AI will find it. If you are still concerned or impatient, contact Sales.

Updates

How often should I update my AWP?

We recommend updating your AI Website Profile (AWP) whenever there are major changes to your website - such as new products, pricing updates, changes in services, or updated policies. Platinum.ai can help keep your information current and accurate.

Will the AWP be updated automatically?

No. The AWP is a reflection of the information on your website on the day the AWP was created. For small changes like a contact detail the update can be done to the editable version of the existing AWP. For any bigger updates we recommend purchasing a new AWP. Don't forget that we have special offers for existing clients.