Why Does ChatGPT Get My Business Info Wrong?
If AI assistants like ChatGPT, Gemini, or Perplexity are showing incorrect information about your business (wrong pricing, outdated services, or inaccurate details), it's frustrating. Understanding why this happens is the first step to fixing it.
TL;DR
- • AI merges info from multiple sources. Conflicts between your site and third-party listings cause errors
- • When info is missing, AI fills gaps with guesses (often wrong)
- • Common errors: wrong pricing, outdated services, location confusion, discontinued products
- • Fix it by creating a clear "Business Facts" section and ensuring consistency across all platforms
Why AI Gets Information Wrong
AI assistants don't have a direct line to your business. They piece together information by crawling your website, reading third-party mentions, scanning review sites, and analyzing any other public content they can find. When these sources disagree, are incomplete, or are unclear, problems occur.
AI merges multiple sources. Your website might say one thing, but an old directory listing, a review from two years ago, or a mention on a third-party site might say something different. AI attempts to reconcile these differences, sometimes incorrectly.
AI fills information gaps. When specific information is missing from your website, AI doesn't simply say "I don't know." It often makes educated guesses based on similar businesses or general patterns. These guesses can be wrong.
AI misinterprets ambiguous content. Vague or marketing-heavy language can be interpreted in multiple ways. If your website says you provide "comprehensive solutions," AI might guess at what that means, and guess incorrectly.
Common Types of AI Errors
Certain categories of errors appear frequently when AI discusses businesses:
Pricing Errors
AI guesses or uses outdated third-party pricing when your site doesn't display current rates.
Service Errors
AI assumes services you don't offer, or misses core offerings that aren't clearly described.
Location Errors
AI confuses your business with similarly-named companies in other locations.
Outdated Info
Discontinued products, old hours, or former team members continue appearing.
How to Fix It
You can't directly edit what AI says about your business, but you can influence it by improving the source material AI relies on:
- Create a clear "Business Facts" section with key info: who, what, where, pricing, contact
- Add FAQ content addressing common misconceptions ("Do you offer X? No, we specialize in Y.")
- Audit and update your presence on Google Business, Yelp, and industry directories
- Remove or update old website pages with outdated pricing or discontinued services
- Ensure consistency across all platforms. Conflicting info confuses AI
How Platinum.ai Helps
Platinum.ai creates a structured AI Website Profile that serves as an authoritative source of truth for your business. This profile is specifically designed for AI consumption, presenting your business information in a clear, unambiguous format that AI assistants can reliably interpret.
By providing AI with a single, accurate source of business information, you reduce the likelihood of errors caused by AI merging conflicting sources or filling gaps with guesses.
Frequently Asked Questions
Can I correct ChatGPT directly?
No. There's no mechanism to submit corrections directly to ChatGPT or most other AI assistants. They learn from web content, so improving your online presence is the only reliable way to influence what they say about you.
Why is ChatGPT using outdated information?
AI models are trained on data from a specific point in time and periodically updated. If you've recently made changes, they may not be reflected yet. Additionally, if your old information was clearer or more prominent than your current information, AI may still favor it.
Will these fixes also help with Google?
Yes. The same principles of clarity, consistency, and comprehensive information that help AI assistants also improve your presence in traditional search results. Clear, well-structured content benefits your entire online presence.
How do I prevent AI hallucinations about my business?
AI "hallucinations" (confident-sounding but incorrect statements) typically occur when information is incomplete. The solution is to provide comprehensive, explicit information about your business. Leave no gaps for AI to fill with guesses.
Get Started
Create a consistent, accurate source of truth that AI assistants will use to describe your business correctly. Platinum.ai can analyze your current online presence and create an AI-ready profile.
Fix Your AI Business Profile