TL;DR
- Models merge snippets from your site, directories, and old pages: conflicts become “creative” answers.
- Ambiguous copy invites hallucination filler.
- A structured AI Website Profile reduces guesswork dramatically.
Why the answers feel confidently wrong
Large language models do not phone your office. They infer from whatever text they can access: your homepage, a Yelp blurb from 2021, a press mention, a partner page you forgot existed. When two sources disagree, the model may average, pick the louder one, or invent a bridge explanation.
Marketing language accelerates the problem. “Enterprise-grade partnerships” does not map to a database field; a price in an image does not map to a number.
What to do on your site
Publish a concise fact block: legal name, address, offerings, pricing or ranges, hours, contact paths, and boundaries (“we do not offer X”). Mirror those facts across GBP and major directories.
Then publish llms.txt with the same facts in machine-oriented structure. Platinum.ai builds that file for you after scanning your site, so assistants can cite something authoritative instead of improvising.
Frequently asked questions
Can I submit a correction ticket to OpenAI?
There is no per-business edit form. You change the underlying public facts and structured profile.
Will fixing this help Google too?
Yes. Clarity and consistency help traditional search and AI-mediated answers alike.
Stop feeding models conflicting stories
Run a scan, then let Platinum encode your canonical business profile for $99: one-time, upload-ready llms.txt.