Meta Tags and Schema
for AI Discovery
Implement proper meta tags, structured data, and schema markup to help AI understand your content better.
Meta tags and structured data provide crucial context that helps AI assistants understand your content's purpose, structure, and relationships. This guide covers the essential markup needed for optimal AI discovery.
What You'll Learn
- Essential meta tags for AI crawlers
- Schema.org structured data implementation
- Content type specific markup
- Testing and validation techniques
Essential Meta Tags for AI
These meta tags provide fundamental information that AI crawlers use to understand your content:
Basic Meta Tags
<head> <!-- Essential for AI understanding --> <title>Your Page Title - Company Name</title> <meta name="description" content="Clear, descriptive summary of your content"> <meta name="keywords" content="relevant, keywords, separated, by, commas"> <!-- Content type and language --> <meta charset="UTF-8"> <meta name="language" content="en"> <meta name="robots" content="index, follow"> <!-- AI-specific directives --> <meta name="ai-content" content="business"> <meta name="content-type" content="article"> <meta name="audience" content="business-owners"> </head>
Title Tag Best Practices
- • Keep under 60 characters for optimal display
- • Include your brand name when relevant
- • Use descriptive, action-oriented language
- • Include primary keywords naturally
Description Meta Tag
- • Write compelling, accurate summaries
- • Include a clear call-to-action when appropriate
- • Keep between 150-160 characters
- • Make each description unique
Schema.org Structured Data
Structured data provides explicit information about your content that AI can easily parse and understand:
Article Schema
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "AI Optimization Guide",
"description": "Complete guide to optimizing your website for AI discovery",
"author": {
"@type": "Organization",
"name": "Your Company",
"url": "https://yourdomain.com"
},
"publisher": {
"@type": "Organization",
"name": "Your Company",
"logo": {
"@type": "ImageObject",
"url": "https://yourdomain.com/logo.jpg"
}
},
"datePublished": "2024-01-15T10:00:00Z",
"dateModified": "2024-01-15T10:00:00Z",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://yourdomain.com/ai-guide"
}
}
</script>Best Practices Summary
- •Use JSON-LD format: Preferred by Google and easier to maintain
- •Be specific with schema types: Use the most specific schema type available
- •Keep data accurate: Ensure all information matches your actual content
- •Test regularly: Validate markup after any content changes
- •Monitor performance: Track how structured data affects AI discovery