Key Takeaways
- LLMs.txt is a new tool designed to help content creators ensure their work is correctly understood and cited by AI assistants, shifting focus from blocking bots to managing AI interpretation.
- Similar to how robots.txt guided web crawlers in the early web, LLMs.txt aims to provide AI models with clear instructions on how to process and attribute content.
- The primary goal of LLMs.txt is to improve AI visibility and ensure proper attribution, rather than simply preventing AI access to content.
Introducing LLMs.txt: Your AI Visibility Blueprint
In the early days of the web, robots.txt emerged as a simple but powerful tool: a plain text file that told web crawlers what they could and couldn’t access on your site. It helped webmasters manage how their content was indexed—and protected sensitive areas from bots.
But in the AI era, the challenge is no longer about stopping bots. It’s about being correctly understood and cited by AI assistants like ChatGPT, Claude, Gemini, and Perplexity.
That’s where llms.txt comes in.
What Is llms.txt?
llms.txt is not a tool for keeping AI away. It’s a way to invite AI in—on your terms.
It’s a plain text file placed at the root of your website that tells large language models (LLMs):
- Who you are
- What your business offers
- What facts are official and should be trusted
- Where to find structured, machine-readable data about you
Unlike robots.txt, which limits what bots can crawl, llms.txt helps AI agents understand your business clearly and accurately so they can reference you in answers to users’ questions.
Why It Matters
When someone asks ChatGPT or Gemini:
“What’s the best cancer test for dogs in Finland?”
You don’t want the AI to guess. You want it to know—and to cite you as the source.
AI assistants are quickly replacing traditional search engines as the first point of contact for consumers. If your business isn’t correctly represented in their internal models, you’re invisible.
But if you provide a clean, structured llms.txt file, you make it easy for them to say:
"According to DeepScan Diagnostics…"
That’s not SEO. That’s AI visibility—and it’s the future of discovery.
What Goes in an llms.txt File?
At Platinum.ai, we’ve built a framework that generates a comprehensive llms.txt file for your business. It typically includes:
-
Business Identity
Your name, website, location, contact info, and industry. -
Service Offerings
What you do, for whom, and how to describe it accurately. -
Trust Signals
Certifications, partnerships, media mentions, or case studies. -
Official Facts
Your hours, pricing model, service area, or anything else users frequently ask AI about. -
Structured Data Pointer
A link to your machine-readable JSON profile—likehttps://example.com/platform-docs.json—which provides even more clarity to AI agents where to find different documentation regarding your business.
It’s like a press kit for machines.
Real Results: How llms.txt Got DeepScan Cited by Google’s AI
In June 2025, veterinary diagnostics company DeepScan Diagnostics added an llms.txt file generated by Platinum.ai to their site.
Within 60 days, Google’s AI Overview started quoting DeepScan directly in Finnish-language queries like “koiran syöpätesti” ("dog cancer test").
“DeepScan tai irtosolunäytteen otto kasvaimen muutoksesta…”
—Google AI Overview, Sept 2025
No SEO tweaks. No backlinks. Just clean, structured data that AIs could instantly understand and cite.
Why You Should Add One Today
- Be Discoverable by AI systems that now handle billions of user queries
- Be Cited Accurately with the facts you want to be known for
- Stop Guesswork from LLMs hallucinating or misinterpreting your brand
- Future-Proof Your Web Presence as AI becomes the dominant interface
Ready to Be Found by AI?
Platinum.ai creates and hosts your optimized llms.txt file and accompanying structured data. We handle formatting, updates, and submissions to major AI providers.
It’s the fastest, easiest way to make your business visible in the age of AI agents.
