Key Takeaways
- AWP (AI Website Profile) is a new SEO approach focused on optimizing for AI agents rather than just search engines.
- Platinum.ai's AWP framework analyzes website content for AI relevance, structures business information, and publishes it in a machine-readable LLMs.txt file.
- The LLMs.txt file, located at the root of a domain, serves as a standardized way to present key business data for AI consumption.
What is AWP (AI Website Profile)?
AI Website Profile (AWP) is the next evolution of SEO. Instead of only optimizing for search engines, you optimize for AI agents.
Platinum.ai built AWP as a framework that:
- Analyzes your site content for relevance to AI assistants.
- Structures key business information (products, pricing, FAQs, contact info, etc.) in a machine-readable format.
- Publishes that data in a standardized file called LLMs.txt at the root of your domain.
Think of AWP as your official profile for AI – a verified summary of your business designed to be consumed by models like ChatGPT, Claude, Gemini, and others.
What is LLMs.txt?
Just like robots.txt tells search engines what they can crawl, LLMs.txt tells AI models what matters.
A typical LLMs.txt might include:
- Company name and description
- Key products or services
- Target customers
- Contact details
- FAQs written in AI-friendly format
This file is simple, lightweight, and easily updated as your business changes. AI models can fetch it, parse it, and represent your company correctly when answering user questions.
Why this matters now
AI assistants are already replacing parts of the search journey:
- Consumers ask AI “What’s the best [service/product] near me?”
- Businesses ask AI tools to recommend suppliers or software.
- Professionals query AI instead of browsing websites.
If your business isn’t represented in those answers, you’re invisible. AWP and LLMs.txt fix that by ensuring discoverability and accuracy.
Benefits of adopting AWP
- Clarity – AI assistants get your info straight from the source.
- Authority – You control the narrative instead of random scraped text.
- Efficiency – Models spend less compute interpreting your site, which makes them more likely to use your data.
- Future-proofing – As AI-driven discovery grows, early adopters of AWP will hold an advantage.
SEO changed the web once. AI is forcing it to change again. If your company wants to stay visible in the age of AI assistants, AWP and LLMs.txt are no longer optional. They’re the foundation of your future discoverability.
