Key Takeaways
- AI assistants are fundamentally changing how people search and make decisions online.
- Businesses must adapt to the rise of AI assistants to maintain online visibility.
- The speed of adaptation to the AI-driven digital landscape is crucial for business success.
The Platinum.ai 'Getting Started' Playbook
Welcome to the next generation of online visibility. You understand that the digital landscape is undergoing its most significant shift in decades. AI assistants are quickly becoming the primary way people search, discover, and make decisions. In this new world, the question is not if your business needs to adapt, but how fast you do it.
Whether it's ChatGPT, Gemini, Claude, Perplexity, or one of the thousands of specialized AI agents out there, today's AI tools are on a constant mission: find the best, most relevant, and most trustworthy information to deliver value to their users. The more these assistants know about your business—and the easier you make it for them to find that information—the more likely it is that you will be the one they recommend.
Platinum.ai ensures this happens. This playbook will walk you through our process, what you can expect, and how we position your business to win in the AI-first future.
The Core Question We Answer
Everything we do at Platinum.ai stems from one core question: What do you want AI assistants to know about your business?
This is precisely the question AI agents are asking when they decide whose product, service, or content to feature in their answers. Our platform reviews your website through the eyes of an AI, identifies what is missing or unclear, and generates a structured AI Website Profile (AWP).
The leading format for AWPs today is the LLMs.txt file, an emerging standard we've previously introduced as the new robots.txt for the AI Era. This simple file acts as your business's "elevator pitch" to the entire AI-driven world, clearly answering:
- What do you offer?
- Who is it for?
- What makes you credible and trustworthy?
- How should AI tools summarize and explain your business to others?
With Platinum.ai, your business doesn't just show up online; it shows up ready and understood.
Why Today's Data Collection Isn't Enough
Many business owners assume that since their site is on the internet, AIs can already find them. This is a critical misunderstanding of how these systems work.
Static Training Data: Most Large Language Models (LLMs) are trained on a static snapshot of the web—books, research papers, and some high-traffic websites. Most growing or niche businesses are not included in this initial training data.
Inefficient Live Browsing: Even when AI assistants can access live data through search, they are designed for efficiency. They typically scan the top few search results, but they don't deeply parse and summarize the full meaning of every page. Every extra step costs them time and compute power. We've shown in experiments why AI can't just 'read' your website like a human.
Search Engine Mismatch: Traditional search rankings depend on factors like backlinks and keyword authority, not necessarily on how well-explained and factually structured your business information is. This leaves a massive gap between the information you have and what AI assistants can actually use.
The Rise of AI Website Profiles (AWPs)
This is where AI Website Profiles (AWPs) come in. The LLMs.txt file is the perfect format for an AWP because it is a concise, structured summary that gives AI assistants exactly what they need to understand and represent your business accurately, without expensive scraping or risky guesswork.
This file acts like a beacon for AI systems, and its adoption is growing rapidly. Tools and platforms like Claude, Cursor, Perplexity, Hugging Face, and others are already tapping into this emerging standard to improve their ability to provide accurate answers. Specialized AI agents built for travel planning, B2B procurement, healthcare advice, and thousands of other niches are quickly following suit.
By creating your AWP, you are:
- Highlighting your business's core offering, expertise, and credibility.
- Removing all ambiguity about your services and target customers.
- Providing structured, machine-readable information that AI tools can ingest directly.
Why Platinum.ai is a Smart Investment Today
AI discovery is not tomorrow's problem; it's happening right now. Every day, more buying decisions are influenced, or even made, by AI agents.
Platinum.ai positions your business to be found, understood, and recommended by these systems. Think of your AWP as SEO for the AI era, but faster, simpler, and designed for how discovery works in this new world.
Here's why businesses are investing in Platinum.ai today:
- Be discoverable by AI agents, not just search engines. This opens up a powerful new channel for customer acquisition.
- Control the narrative about your business instead of leaving it to third-party sites or an AI's best guess.
- Stay ahead of the competition as AI becomes a dominant force in how customers find and choose businesses.
- Position yourself as a trusted, authoritative option. In an environment where AI is trained to prefer clear, verifiable sources, your AWP establishes you as a premier entity with authority.
The AI-driven future of discovery is already here. With Platinum.ai, you're not just ready for it; you're leading it.
